How To Price Digital Art: | The Learning Curve
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How To Price Digital Artwork
THE LEARNING CURVE Daniel J. Montes
The Art Of Pricing PART TWO
D. Hello, my name is Daniel. These blogs are a culmination of hours upon hours of research into and conversations about the business of the art world. My hope in sharing our journey is that artists, buyers, art lovers and promoters, like myself, will learn from our mistakes and successes. Welcome to The Learning Curve: The Art Of... series.
Digital Paintings by LindaLisa
We recently received a question on LindaLisaArt Facebook page concerning the pricing of digital art. While all three pricing methods discussed in The Art of Pricing blog, can be applied to digital art; there are additional factors to consider. Pricing by the hour is always an option with the same advantages and pitfalls of any other medium. As with many mediums, an existing digital art piece can be sold as aprint, so pricing would correspond with your print pricing once the printing sizes are determined. However, if it is being sold as an original and the client will be receiving the art in digital format, then you must determine the maximum length and width that it could be printed and price accordingly using either the square inch or the linear inch method. Photoshop, for example, has a feature that allows you view your digital work in pixels or inches so that you have your maximum measurements. One factor to consider when selling the digital format of a painting, is licensing.
How much freedom does the client have in reproducing the art?
Is this for personal or commercial use?
How long will the client have licensing rights?
Personal digital only, single print only, mass production or maybe somewhere in between with specific limitations?
These are things to consider when pricing digital art. (I smell a blog in my future detailing client licensing. I may have to rearrange myschedule.) PRO TIP: Research similar art! Find out what similar artists are selling their work for. This is one of the best ways to judge your market.
Similar subject matter, size and artist skill level.
“The price of inaction is far greater than the cost of making a mistake.” – Meister Eckhart
In the previous How To Price Artwork blog, I addressed original works and prints. The question of pricing digital art also brings with it the question of pricing of original art vs commissions. I was planning on doing a blog on this subject later, but the question raised here has moved it up in my scheduling. Look for my blog, The Learning Curve | The Art Of Pricing:How To Price Commissions, coming soon! As always, feel free to post questions and comments here so that we may all learn more about our craft. Let me know if there is a specific subject matter you'd like me to address in future blogs. I'd also like to hear your person experiences concerning the pricing of your art. D.
Thank you for joining us on our journey. I hope along the way you will find some useful information, a little entertainment and maybe a friend or two as well. I welcome your stories, comments and questions below.
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