LOGOS | The Learning Curve
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LOGOS
THE LEARNING CURVE Daniel J. Montes
The Art Of Marketing
D. Every successful business today has a logo, for example, McDonald has their golden arches, Nike has their check mark, and Under Armour has their U and A one atop the other.
Linda Lisa and I were talking one day and we began discussing business card designs. In the course of the discussion we talked about having a piece of her artwork on the back of the card. We also discussed having an series of cards each with different piece if art on the back. But what to do with the front? Name, website, basic contact information. Boring. It occurred to us that we should have a logo to put on the card. Being the artist she designed and drew out her logo. We fell in lovenwith it. She then attempted to put it on her old website.
It just didn't fit. The website had an old design and layout pattern. The shinny new logo didn't fit in to the design. She realized it was time to update the website. After redesigning the website, the direction of her art business changed because of a logo.
Why a logo? A logo makes your product easily recognizable. Looking at your artwork as a business and as a product, having a logo makes sense. Your logo can go where your artwork may not fit due to size or content. On the letterhead of your newsletter, on a business card, at the top of your website, or as a watermark for art you post on line, your logo makes these things easily recognizable as yours even if the particular piece of art is not. Your logo can be made into a stamp that can be placed on the outside of material shipped out by you making the package easily recognizable to the customer. The wings on the FedEx package in the movie "castaway" for example made that package stand out from all of the others. If you sell art you have a business. If you have a business, it only makes sense that you have a logo!
Simplicity. Many of the most successful businesses have logos that are easily recognizable under any circumstance. Why? Because they have a simple design to them. Having a logo that can be printed in b/w/grey scale is just as important being printed in color. A simple design makes this possible.
Size matters. Have you ever seen a billboard with just a logo on it? With just that logo, you know what that billboard is advertising. Having a logo behind you at a convention or artwalk makes your booth stand out and easily rememberable when that logo is seen in the future. A logo will sometimes be put in very small print. As a header or on a business card the logo needs to be easy seen and recognized. The more places a logo can be seen, the more people will remember it and your artwork! For us, having a logo opened many avenues of ideas on when, where and how to get Linda Lisa's artwork out where people can see it. The logo has given us direction, focus and motivated us to push further in ways we never imagined before.
Thank you for joining us on our journey. I hope along the way you will find some useful information, a little entertainment and maybe a friend or two as well.
I welcome your stories, comments and questions below. -Share your logos-
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